Most families in Haddonfield do not start by asking which agency to hire. They start with a quieter question: can Mom stay in her own home? She has lived off Kings Highway for forty years. She knows the walk into town, the pew she sits in, the neighbors who wave. The worry is whether staying there is still safe now that the stairs are harder and the mornings are slower.
The honest place to begin is this. Most older adults can stay home far longer than their families expect, with the right help in place. According to AARP, more than three-quarters of adults over 50 want to remain in their own home as they age. In-home care exists to make that possible, to fill the specific gaps that make staying home feel risky, so the rest of life can go on in the place your loved one knows.
We are Comfort Keepers, and we care for seniors across Haddonfield and the surrounding Camden and Burlington County towns. Here is how it works, what it costs, and how a family gets started.

What in-home care actually looks like
A caregiver comes to the home and helps with the parts of the day that have gotten hard. That can be bathing and dressing, meals, light housekeeping, and a steady hand on the stairs. It can be reminders to take medication on time, a ride to a doctor's appointment in Voorhees or a standing visit downtown, and company through an afternoon that would otherwise be spent alone.
The older homes around Haddonfield carry their own small risks: narrow bathrooms, steep center-hall staircases, a step down into the den that catches a tired foot. A good caregiver learns those details and works around them, so the home your loved one loves stays the home they can stay in.
We work to keep the same caregiver, or the smallest group of caregivers, with your loved one over time. Familiar faces are part of good care. A caregiver who knows that your mother takes her tea before her pills, and that the afternoon is when she gets unsteady, catches the small changes a stranger would miss.
Care that grows with your loved one
Families almost never need everything at once. Many start with a few hours a week and add more only as needs change. The levels run from companion visits, to hands-on personal care, to overnight coverage, to round-the-clock support.
Two of those are worth explaining, because families mix them up. 24-hour care means caregivers cover the home in shifts, so someone is always awake and present. Live-in care means one caregiver stays in the home for weeks at a time, with breaks during the day and required sleep at night, and returns after any time off. Live-in is the steadiest option for continuity, and it usually costs well under round-the-clock shift care. When a family calls asking for 24-hour, we often walk through whether live-in is the better fit.
For families managing memory loss, our caregivers are trained in Positive Pathways, the Alzheimer's Association-recognized dementia approach, and in Interactive Caregiving, our model of doing things with a client rather than for them. Whether the diagnosis is Alzheimer's disease or another form of dementia, the plan is built around what that person's day actually looks like.
How a Haddonfield family gets started
It begins with a no-cost consultation, by phone or in the home. There is no obligation, and most of the first conversation is us listening. Our intake coordinator, Kyra, walks through what is going on and what kind of help would fit.
When a family moves forward, our compassionate Director of Nursing, Carol Feliciano, BSN, RN, does an in-home Assessment and writes the Plan of Care, the specific routines, safety steps, and tasks the caregiver follows. After we talk, we send a written preliminary plan based on what you told us, so you can see what the first weeks would look like before you commit to anything.
From there, your dedicated Client Care Coordinator, often Charice Creecy, who goes by CC, for Haddonfield families, handles the day to day. She matches the caregiver, sets the schedule, and is the person you call when an appointment moves or something needs to change. Most agencies have families calling a general office line and reaching whoever picks up. A named coordinator who knows your family is the difference you feel on a Tuesday when the plan has to flex.
What it costs, and how families pay
Cost depends on how much help you need, and there is no weekly minimum, so a family can start small and build from there. After we talk it through, we will give you a cost over the phone.
Long-term care insurance covers home care for many families, and Haddonfield has more of these policies than most towns we serve. We file the paperwork and take an assignment of benefits, which means the insurer pays us directly and your family stays out of the billing loop. Veterans and surviving spouses may qualify for VA Aid and Attendance benefits. And if your loved one has a dementia diagnosis and Original Medicare, Parts A and B, they may qualify for up to 72 hours a year of in-home respite at no cost through Medicare's GUIDE program, which we take part in. Medicare does not pay for ongoing non-medical home care, so most families use private pay, long-term care insurance, or VA benefits.
Locally owned, and accountable for the care
Comfort Keepers has cared for seniors since 1998, and our Cherry Hill office has served Camden and Burlington County families since 2007. The office is locally owned by Jim Winn, a Comfort Keepers owner since 2013 and a recipient of the national Heart of Comfort Keepers Award. We are accredited by the National Institute for Home Care Accreditation, which holds us to standards a family should be able to expect from anyone they let into the home.
Home care is not the right answer for every situation. When someone needs hands-on care every minute and the family cannot cover the overnights, or when wandering has become genuinely unsafe, a facility is sometimes the safer place. If that is where things stand, we will tell you. The point of the first conversation is to figure out what your loved one actually needs, not to sign you up.
Frequently Asked Questions
What is the difference between companion care and personal care?
Companion care is help with the day around the house: meals, light housekeeping, errands, rides, and company. Personal care adds hands-on help with bathing, dressing, toileting, and moving safely. Many Haddonfield families start with companion care and add personal care as needs grow. Your plan can shift as that happens.
Can we use long-term care insurance for home care in Haddonfield?
Yes. We work with most major long-term care carriers, file the paperwork for you, and take an assignment of benefits so the insurer pays us directly. We will review the policy with you and tell you plainly what it does and does not cover.
How is home care different from assisted living?
Home care keeps your loved one in their own home with one-on-one attention and no move. Assisted living means relocating to a shared facility. For many families, home is more affordable for part-time care and easier on a person who is confused by new surroundings. The right choice depends on how much supervision your loved one needs.
Do your caregivers help with dementia care?
Yes. Our caregivers are trained in Positive Pathways, the Alzheimer's Association-recognized dementia approach. We build calm, familiar routines that lower confusion and keep your loved one safe and engaged at home, and our Director of Nursing tailors the Plan of Care to the specific kind of dementia your loved one has.
How soon can care start?
Often within a few days of the first call, sometimes faster when the situation is urgent and the right caregiver is available. Getting the right match takes a little lead time, so the best moment to call is when you first sense help is coming, not after a crisis.
Let's have a conversation
If your loved one in Haddonfield, or anywhere in Camden or Burlington County, could use a hand to stay safely at home, call us at (856) 857-6120. The consultation is no-cost, and there is no obligation. My staff and I have these conversations every day. We will listen, give you a straight read on what level of care fits, and send you a written plan so you can see how it would work. Our work is to elevate the human spirit, one home and one family at a time.