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Comfort Keepers Receives 2006 Star Award in Franchise Recruitment

Leading senior care franchise web site recognized

DAYTON, Ohio (April 26, 2007) - Comfort Keepers, an international franchise that offers companionship and other non-medical services for aging adults, recently received a 2006 STAR Award as an online winner.

Franchise Update anonymously "shops" franchise companies to calculate their recruitment and lead generation through telephone and Internet efforts. Franchises qualify for this "secret shopper" assessment by registering for the Franchise Development & Leadership Conference. This year, 113 companies were evaluated by phone. A total of 101 of those companies received online evaluations as well.

The shoppers awarded Comfort Keepers a second-place rating in the online category for the depth and usability of the company's web site -

"The recent overhaul of our site allowed us to develop a tool that has the greatest amount of flexibility and functionality to clients, caregivers, owners and potential franchisees," said Jim Booth, President and CEO of CK Franchising, Inc. "Our goal is to provide the most valuable information to those who need it."

Researchers of the annual "mystery shopping" study calculate a variety of data including calls answered in person instead of automated voice recordings and length of time it takes to receive a call back along with mailed information. Companies with a website were studied not only for content but accessibility, ease of navigation and use of technology.

Many times, a prospective franchisee will do online research prior to making the phone call to further inquire about the business. Comfort Keepers ranked second in the Internet category among all other franchises studied due to functionality, helpful online resources and confidential questionnaires. "Good franchisee recruiting practices lead to expansion and growth," stated Jeff Bevis, executive vice president of franchise development for CK Franchising, Inc.  "Comfort Keepers views the web as a critical marketing channel for all of our audiences.  We are consistently looking for usability improvements, technology upgrades and additional features that benefit our owner community."

Comfort Keepers provides in-home services on an hourly, daily or weekly basis with tailored packages customized to an individual's needs.  Packages include companionship, meal preparation, light housekeeping, grocery shopping, incidental transportation, laundry, recreational activities and more.

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