Comfort Keepers® Helps Seniors through National
2015 Feed Seniors Now® is Largest Food Drive to Date
DAYTON, Ohio (Feb. 22, 2016) – With the goal to fight malnutrition in seniors, Comfort Keepers® franchisees from across the country completed their 2015 food drive, which collected more than 94,000 pounds of food for distribution to food banks serving seniors and others suffering from food insecurity.
Dayton-based Comfort Keepers, a leading franchise network in the in-home care market for seniors and adults, held its 2015 Feed Seniors Now® annual food drive in the fourth quarter, and successfully collected the equivalent of more than 75,000 meals.
“Senior hunger is a serious problem in America, and one that is poised to become worse as the U.S. population ages,” said Sarosh Mistry, CEO of CK Franchising, Inc., the network’s franchisor. “When seniors have limited resources and must choose between groceries and medication, they find themselves in a position of food insecurity that can lead to a host of other problems, including depression, asthma, and even heart failure. By holding this annual food drive, Comfort Keepers is doing what it can to call attention to this growing problem, while hopefully making a positive difference in the lives of vulnerable seniors.”
According to estimates compiled by Feeding America, a nationwide network of food banks that partners with Comfort Keepers annually on Feed Seniors Now food drives, approximately 5.4 million seniors over age 60 were food insecure in 2014, a number that reflects 9 percent of all seniors in the U.S.
Inspired to combat these statistics, Comfort Keepers employees and franchisees made this year’s Feed Seniors Now drive the most successful to date. Comfort Keepers franchisees nationwide worked with hundreds of local partners to collect thousands of pounds of food. The 94,245 pounds collected this year adds to a 7-year total of more than 338,000 pounds of food collected.
Currently entering its eighth year, the Feed Seniors Now campaign is a part of a larger effort developed by Comfort Keepers, called Nourish Senior Life®, which highlights the growing problem of senior malnutrition or under-nutrition. A nationwide campaign, Nourish Senior Life creates awareness of the importance of a healthy diet for those 65 and over. It also aims to help seniors preserve their independence by providing diet and nutrition information, encouragement, and necessities that help promote improved health and wellness.
While the Feed Seniors Now food drives focus on alleviating the malnutrition that can afflict seniors when they lack resources, Mistry noted that there are other factors that contribute to senior malnutrition. These include changes in taste due to maturing taste buds, disease or medication, lack of transportation to obtain food, inability to prepare food due to health issues, chewing limitations due to dental problems or dentures, or a general lack of interest in eating due to loneliness or depression.
“With each year’s Feed Seniors Now food drive, we hope that people gain a greater understanding of the depth and seriousness of the malnutrition problem among seniors and their families,” said Mistry.
For more information about the Nourish Senior Life campaign or Feed Seniors Now food drives, please visit www.comfortkeepers.com.
About Comfort Keepers®
Comfort Keepers® is a leading franchise network in the in-home care market for seniors and other adults needing care. Since its founding in 1998, the network has grown to more than 700 franchised locations around the world by staying true to the founders' goal of providing quality, caring in-home care services that allow clients the opportunity to age in place. In August of 2009, the brand was strengthened when the franchisor, CK Franchising, Inc. was purchased by Sodexo, a global leader that delivers Quality of Life services to over 75 million consumers in 80 countries each day. In addition to providing services that focus on health care and senior markets, Sodexo’s integrated offerings encompass more than 45 years of experience in reception, safety, maintenance and cleaning, foodservices, facilities and equipment management, and concierge services. For more information, visit ComfortKeepers.com.